The Door is Open!

August 28, 2015

Since 2000, per capita consumption of soft drinks in the US has dropped more than 14 gallons! It is a great time to be selling healthier for you brands!

http://www.bevnet.com/news/2015/gallup-6-in-10-americans-are-avoiding-soda?utm_source=BevNET.com%2C+Inc.+List&utm_campaign=e7b1e5e5e1-mailchimp&utm_medium=email&utm_term=0_f63e064108-e7b1e5e5e1-168460457

A Great Story

June 30, 2015
Great story…and it is still being written…advocate becomes investor becomes evangelist….Russell Simmons putting his power behind Celsius.

http://www.inc.com/russell-simmons/why-i-invested-16-mm-into-an-energy-drink.html

The Revolution Is On!

June 13, 2015

Great story in Fortune Magazine on the revolution going on in the food/beverage industry. It is good news for consumers….and entrepreneurs with smart brands. What do you think? The trend makes strategic partnering/combinations more and more of a option.

http://fortune.com/2015/05/21/the-war-on-big-food/?xid=gn_editorspicks&google_editors_picks=true

Dialing Up for Success – Turning Up Eleven

February 9, 2015

Great advice….great athletes know they have to get better and better every year.  The same is true for business leaders….fyi, great advice.

https://www.linkedin.com/pulse/want-have-more-impact-work-try-turning-up-eleven-glenn-leibowitz?trk=tod-home-art-list-small_2

Branding is Everything!

January 23, 2015

Thanks to Greg Anderson for passing on this story. It points out the importance of branding, especially for category pioneers. What do you think? Define the category from the consumer out, then position your brand. My take, a great category definition is the foundation of a great brand position.

http://adage.com/article/al-ries/coca-cola-s-fairlife-milk-move-wrong-category/296519/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1421369298

The Revolution Continues!

December 12, 2014

How the time’s are changing…more evidence that the revolution in the beverage industry is alive and well…..a soup wins Bevnet’s new beverage award….and Patrick Posey, Vice President of Sales at Bristol Farms, says that Coke from Mexico is now the best selling beverage at their chain…..outselling regular Coke!

http://www.bevnet.com/news/2014/ole-ole-ole-tio-gazpacho-triumphs-in-new-beverage-showdown-8/?utm_source=BevNET.com%2C+Inc.+List&utm_campaign=a2c49748d5-mailchimp&utm_medium=email&utm_term=0_f63e064108-a2c49748d5-168460457

Good Brands Welcome!

December 2, 2014

Good news for well differentiated brands coming to market. We think this trend will only accelerate.

http://www.bostonglobe.com/business/2014/11/21/kirsner/i8gDi2WxOgU1asnsw77jlN/story.html

Top Ten Tips for Entrepreneurs

December 1, 2014

Great advice from Robert Herjavec……I have long offered that starting a business was like climbing Mt Everest…..there is no way to describe how hard it is. It is the ultimate commitment.

https://www.linkedin.com/pulse/article/20141129135810-3945137-my-top-ten-tips-for-entrepreneurs?trk=tod-home-art-list-small_1

FBU LA Summary

September 13, 2014

FYI, in case you couldn’t be there, here is a good summary of the recent FBU conference in LA last week. The best advice for me was from Michael Sands – remember, the second mouse gets the cheese!

http://www.bevnet.com/news/2014/fbu-la-the-person-and-the-product?utm_source=BevNET.com%2C+Inc.+List&utm_campaign=d79ecc2a1c-mailchimp&utm_medium=email&utm_term=0_f63e064108-d79ecc2a1c-168460457

Why we are optimistic for new brands

August 7, 2014

great graphic on we are so optimistic about the upside for new brands in the beverage industry – consumers are leaving major soft drink bands in droves – and they are looking for better options. If you have a better for you brand, you are in a good place!

Soft Drink Graph