The Door is Open! Part 2

September 18, 2015

This recent story in Bevnet is powerful. It is another great reason to be a beverage entrepreneur today! As consumers flee the soft drink category, they are looking for smarter, healthier options. If you have a good idea, come on in, the water is warm!

“Soda sales continue to fall, and it’s not happening by accident. A recent poll from research firm Gallup surveying over 1,000 Americans found at least six in ten U.S. adults are actively avoiding drinking soda. As for the other four? Gallup’s poll found that 22 percent of its survey participants sip their CSDs guilt-free, while 16 percent aren’t paying any mind to their soda intake.

It’s a significant change from 2002, when only 40 percent of the population reported trying to steer clear from soft drinks. Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.

This shift appears a part of a larger trend of healthy eating being seen amongst U.S. consumers. According to Gallup, at least nine in 10 Americans are actively attempting to incorporate more fruits and vegetables into their diet while three out of four polled participants reported trying to substitute red meat with more lean meats like chicken and fish.

Gallup’s results were based on telephone interviews conducted with a random sample of 1,009 adults across all 50 U.S. states.”

The Door is Open!

August 28, 2015

Since 2000, per capita consumption of soft drinks in the US has dropped more than 14 gallons! It is a great time to be selling healthier for you brands!

A Great Story

June 30, 2015
Great story…and it is still being written…advocate becomes investor becomes evangelist….Russell Simmons putting his power behind Celsius.

The Revolution Is On!

June 13, 2015

Great story in Fortune Magazine on the revolution going on in the food/beverage industry. It is good news for consumers….and entrepreneurs with smart brands. What do you think? The trend makes strategic partnering/combinations more and more of a option.

Dialing Up for Success – Turning Up Eleven

February 9, 2015

Great advice….great athletes know they have to get better and better every year.  The same is true for business leaders….fyi, great advice.

Branding is Everything!

January 23, 2015

Thanks to Greg Anderson for passing on this story. It points out the importance of branding, especially for category pioneers. What do you think? Define the category from the consumer out, then position your brand. My take, a great category definition is the foundation of a great brand position.

The Revolution Continues!

December 12, 2014

How the time’s are changing…more evidence that the revolution in the beverage industry is alive and well…..a soup wins Bevnet’s new beverage award….and Patrick Posey, Vice President of Sales at Bristol Farms, says that Coke from Mexico is now the best selling beverage at their chain…..outselling regular Coke!

Good Brands Welcome!

December 2, 2014

Good news for well differentiated brands coming to market. We think this trend will only accelerate.

Top Ten Tips for Entrepreneurs

December 1, 2014

Great advice from Robert Herjavec……I have long offered that starting a business was like climbing Mt Everest…..there is no way to describe how hard it is. It is the ultimate commitment.

FBU LA Summary

September 13, 2014

FYI, in case you couldn’t be there, here is a good summary of the recent FBU conference in LA last week. The best advice for me was from Michael Sands – remember, the second mouse gets the cheese!