Archive for the ‘What’s Hot – What’s Not’ Category

On a Roll!

August 20, 2020

Life is good when you have momentum….and Celsius is there! Great brand, laser-focused consumer strategy and the team to make it all happen! Keep going! I can’t wait for Jim’s deep dive.

Honey, Please Pick Up Some Grilled Tilapia at the Gas Station

March 13, 2017

Even convenience stores are catching up with consumers looking for ‘better for you’ brands.

Nothing is forever – be different or die!

February 13, 2017

Great story – nothing is forever. Whole Foods is under assault. Competitors are catching on and catching up. What can they do to stay ahead?  From a natural new brand perspective, WFM used to be a must stop on the way to success. Now, there are other good options.

Sugar is fading fast!

January 16, 2016

Consumers are moving away from sugary products in droves, and new brands are coming to market to fill consumer demand for healthier products. This shift will have profound implications. What do you think? It’s a great time to be a beverage innovator!

The Door is Open! Part 2

September 18, 2015

This recent story in Bevnet is powerful. It is another great reason to be a beverage entrepreneur today! As consumers flee the soft drink category, they are looking for smarter, healthier options. If you have a good idea, come on in, the water is warm!

“Soda sales continue to fall, and it’s not happening by accident. A recent poll from research firm Gallup surveying over 1,000 Americans found at least six in ten U.S. adults are actively avoiding drinking soda. As for the other four? Gallup’s poll found that 22 percent of its survey participants sip their CSDs guilt-free, while 16 percent aren’t paying any mind to their soda intake.

It’s a significant change from 2002, when only 40 percent of the population reported trying to steer clear from soft drinks. Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.

This shift appears a part of a larger trend of healthy eating being seen amongst U.S. consumers. According to Gallup, at least nine in 10 Americans are actively attempting to incorporate more fruits and vegetables into their diet while three out of four polled participants reported trying to substitute red meat with more lean meats like chicken and fish.

Gallup’s results were based on telephone interviews conducted with a random sample of 1,009 adults across all 50 U.S. states.”

The Revolution Is On!

June 13, 2015

Great story in Fortune Magazine on the revolution going on in the food/beverage industry. It is good news for consumers….and entrepreneurs with smart brands. What do you think? The trend makes strategic partnering/combinations more and more of a option.

Commercialization is hard work!

May 28, 2014

News today of TSG’s exit from Neuro leaves me with a couple of thoughts……
1) commercialization is hard work, and not for the faint of heart. You would have thought that with a top flight capital partner, plenty of capital, distribution through the DPSG system, sales north of $50 million and some of the top players in the industry on their team, that Neuro was well on its way to success. Maybe that’s not true now.
2) I have always been wary of brands with multiple purposes/functions. I like brands with one purpose – coconut water and hydration, kombucha and digestive health. It makes it so much easier when you stand clearly for one thing.

It is a long, long road to success. Enjoy the ride because you never know.


May 2, 2013

FYI, even capital markets are evolving rapidly. Crowdfunding is an innovative way to source funding. Here is a good story on this new and rapidly growing opportunity. This is good all around….for companies, for investors, for consumers!

The Power of Words

February 27, 2013

great video on the power of words…..and action.

BevNET Live 2012 Santa Monica

December 7, 2012

BevNET Live Sign

I just attended BevNET Live in Santa Monica.  It was a great conference.  If you are an early stage or pre-revenue beverage company, it is a great way to learn from those that have been successful.  One thing that has always impressed me in this industry is the willingness of most people – from founders/CEOs to industry experts – to tell you what did and didn’t work for them.  I appreciate that.

I saw many new brands and concepts.  Some very creative entrepreneurs are bringing sharp products to the market.  They have been doing their homework.  Good work!