The Rise and Fall of a Brand

Fyi, a great story on La Croix in Bloomberg this week. It talks about the brand, the category, the owner, competition and the company’s capabilities – and how they all brought La Croix to where it is today. It is well worth the read. The story of a company and a brand is never simple. What do you think?

https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/

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