Archive for January, 2015

Branding is Everything!

January 23, 2015

Thanks to Greg Anderson for passing on this story. It points out the importance of branding, especially for category pioneers. What do you think? Define the category from the consumer out, then position your brand. My take, a great category definition is the foundation of a great brand position.

http://adage.com/article/al-ries/coca-cola-s-fairlife-milk-move-wrong-category/296519/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1421369298