Archive for March, 2014

True Innovation

March 12, 2014


Innovation comes in many forms.  This list of the most successful new brands of 2013 is dominated by large companies and familiar brand names.  We could argue that they are mostly brand extensions, not true new products, but, the strong results tell a familiar story.  We think large companies are forced to play this strategy.  They can’t afford the longer road of true innovation.  This is left to today’s entrepreneurs who are blazing not only new brands, but, creating entire new categories.  I think if we look 10 years from now at the most successful brands introduced in 2013 the list would be very different.   What do you think?