Archive for May, 2013

An Original ‘New Rule Maker’ Passes

May 23, 2013

We have long admired the entrepreneurs that risk it all to bring new ideas and new products to market today. At GBS, we call them ‘The New Rule Makers’. We believe that they drive growth and value at a far greater rate than the ‘old world players’. More on this subject later.

One of the original ‘New Rule Makers’ just passed…..Leonard Marsh, one of the co-founders of Snapple. He helped pave many of the roads and opened many of the doors that we take for granted today. Thanks, Len!

http://www.bevnet.com/news/2013/leonard-marsh-last-of-the-snapple-founders-dead-at-80?utm_source=BevNET.com%2C+Inc.+List&utm_campaign=b572aa750a-mailchimp&utm_medium=email&utm_term=0_f63e064108-b572aa750a-168460457

Building a brand one consumer at a time

May 15, 2013

Saw this today and it reminded me that the game has changed….it is a personal world today. Brands are built by connecting with consumers on a personal level….one consumer at a time. Then, it becomes all viral….the word spreads from early adopters to mainstream consumers…..think about it. My take on this story is today’s consumer isn’t going to traditional media to get their information. Do your plans reflect this?

http://adage.com/article/guest-columnists/marketers-losing-money-misreading-millennials/241407/

Crowdfunding

May 2, 2013

FYI, even capital markets are evolving rapidly. Crowdfunding is an innovative way to source funding. Here is a good story on this new and rapidly growing opportunity. This is good all around….for companies, for investors, for consumers!

http://upstart.bizjournals.com/money/strapped/2013/05/02/crowdfunding-targets-startups.html?ana=lnk