Archive for June, 2012

Adina Closes Its Doors

June 8, 2012

I just read that Adina is closing shop….they said it was because they were unable to raise needed capital.  The real problem was that no one was buying their product.  A ton of money was invested in this brand….but, they were doing all the wrong things….land grab, wrong channels, wrong distributors, you name it.  The company started out on the right path many years ago, then new management came in and tried commercialization tactics that worked 15 years ago.  The problem is that the market has evolved significantly since then.  Better luck next time.